Building Strong SEO Content
There are Many different ways to say the same thing.Anybody who has performed search in keywords knows that people search for a lot of the same things using very different phrases and terminology. For example, if you’re looking to build your online business, you could search for: internet marketing, website marketing, online marketing, website promotion, search engine optimization, search engine marketing, SEO, and a dozen other variations.
There are Many different ways to say the same thing. Anybody who has performed search in keywords knows that people search for a lot of the same things using very different phrases and terminology. For example, if you’re looking to build your online business, you could search for: internet marketing, website marketing, online marketing, website promotion, search engine optimization, search engine marketing, SEO, and a dozen other variations.
Quite often, your website will have different pages on your site that can be (or already are) focused on different aspects of your service that cover each of these topics as separate entities. In other cases, your similar phrases can be (or are) used interchangeably throughout the site.
The problem comes when each of these similarly defined terms is extremely competitive, and using them interchangeably won’t allow you a strong enough SEO focus to achieve rankings for any of them. You need pages that focus on one (or just a couple) phrase(s) at a time if you want them to be successful.
Optimize Similar Keywords on Existing Site Pages
Ideally, you want to target keywords that are already a natural fit for any given page. But, when several keyword phrases essentially mean the same thing, there is no clear distinction to be able to say definitively which keywords fit where. For example, “keyword research” is pretty clear while “keyword optimization” can mean the same thing as SEO and all the other phrases.
One easy solution is to find a content page relevant for any group of similar meaning phrases, choose the highest volume phrase and target that. Since each phrase basically means the same thing to the common searcher, changing all instances of various phrases to the single phrase you’re targeting can be done without changing the meaning of the page in any way.
The value here is that the core message of the page hasn’t been changed or the sales message diminished. It’s simply a matter of talking about “online marketing” as opposed to “internet promotion”, or “search engine marketing” vs. “website marketing.” I should note that you don’t always want to change every instance. Some variety is a good thing.
Building Strong SEO Content
When keywords are applied correctly throughout your site, whether to existing pages, new pages, blog posts, or wherever, content can be written naturally without feeling forced or being noticed by your visitor. The end result will be a robust site, targeting dozens, if not hundreds, of keywords, all effectively optimized to bring in targeted traffic while still increasing sales.
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| SEO |
There are Many different ways to say the same thing.Anybody who has performed search in keywords knows that people search for a lot of the same things using very different phrases and terminology. For example, if you’re looking to build your online business, you could search for: internet marketing, website marketing, online marketing, website promotion, search engine optimization, search engine marketing, SEO, and a dozen other variations.
There are Many different ways to say the same thing. Anybody who has performed search in keywords knows that people search for a lot of the same things using very different phrases and terminology. For example, if you’re looking to build your online business, you could search for: internet marketing, website marketing, online marketing, website promotion, search engine optimization, search engine marketing, SEO, and a dozen other variations.
Quite often, your website will have different pages on your site that can be (or already are) focused on different aspects of your service that cover each of these topics as separate entities. In other cases, your similar phrases can be (or are) used interchangeably throughout the site.
The problem comes when each of these similarly defined terms is extremely competitive, and using them interchangeably won’t allow you a strong enough SEO focus to achieve rankings for any of them. You need pages that focus on one (or just a couple) phrase(s) at a time if you want them to be successful.
Optimize Similar Keywords on Existing Site Pages
Ideally, you want to target keywords that are already a natural fit for any given page. But, when several keyword phrases essentially mean the same thing, there is no clear distinction to be able to say definitively which keywords fit where. For example, “keyword research” is pretty clear while “keyword optimization” can mean the same thing as SEO and all the other phrases.
One easy solution is to find a content page relevant for any group of similar meaning phrases, choose the highest volume phrase and target that. Since each phrase basically means the same thing to the common searcher, changing all instances of various phrases to the single phrase you’re targeting can be done without changing the meaning of the page in any way.
The value here is that the core message of the page hasn’t been changed or the sales message diminished. It’s simply a matter of talking about “online marketing” as opposed to “internet promotion”, or “search engine marketing” vs. “website marketing.” I should note that you don’t always want to change every instance. Some variety is a good thing.
Building Strong SEO Content
When keywords are applied correctly throughout your site, whether to existing pages, new pages, blog posts, or wherever, content can be written naturally without feeling forced or being noticed by your visitor. The end result will be a robust site, targeting dozens, if not hundreds, of keywords, all effectively optimized to bring in targeted traffic while still increasing sales.
