Avoid Penalties

Optimize Your Site With White-Hat SEO Techniques! - Avoid Penalties


Therefore, to place their businesses in the top most rank of search engines listings, online business owners adopt the practice of search engine optimization or hire professionals to do the same for them. Search engine optimization or also SEO (in short), can simply be explained as the practice of improving your business or site’s ranking on search engines by utilizing various tools and techniques. Getting your business listed on the top rank of search engines means your business will be the first recommended option for whoever runs a search, inquiring about a product or service related to the one your site provide.
It is true that around 90 percent of the overall Internet traffic is generated through search engines, they (search engines) also handle more than half of all the E-commerce transactions. This reveals how important and pivotal the impact of search engines is, on your online business. At the same time, this also means that you can change the way your business performs on the web, or in other words worldwide (as your business is now visible to all who accesses the Internet).
However, not all types of tweaking and methods (that you perform on your site) are permitted by search engines like Google (which is also touted as the ‘Search Engine King’) who provides guidelines for site owners and webmasters. These guidelines, also known as the search engine guidelines, if implemented in to your website, assures what is called the natural ranking of your site on the search engines. This type of optimization with the application of ethical approaches is also known as white-hat techniques. Some few white-hat SEO techniques are:


* Structural or semantic mark up and separate content from presentation.
* Quality inbound links and so on.
* Quality content on your site.
* Keyword research.
* Providing proper titles and meta data for your pages.
To ensure that your website stays on the right side of the track and violates none of the search engine guidelines, you need a webmaster or a team of professional SEOs that has an extensive knowledge of all the guidelines and are able to follow them while optimizing your website. A poor or erratic search engine optimization of your website may result in the violation of the search engine guidelines and get your website a web spam label. Web spam or spamdexing or search spam or search engine spam, is the manipulation of the relevancy or prominence of resources indexed by a search engine. This practice is considered un-ethical and unfair, and is commonly known as the black-hat SEO technique.